The objective of this study is to ascertain the effects omni-channel retailing on promotional strategy retail organisations in order better understand how alter accordance with ever-changing needs customers and ultimately provide customer a seamless experience. This research based critical systematic literature review articles related topics ‘omni-channel retailing’ ‘promotional strategy’. anal...

In recent years, by population expansion and consequently expansion in service industries, competition has grown in retailing industry more than ever. Retailers can overcome competition in retailing industry by creating attractive, enjoyable, and even more exciting store environment. The purpose of this study is to help marketers, managers and retailers to create an enjoyable and memorable expe...

E-retailers are major players in the field of electronic commerce and their success would seem to depend on service quality, because they are selling the same products that traditional retailers sell. This article critiques Collier and Bienstock’s [5] new measure of e-retailing service quality and shows how the stages of e-retailing service quality can be more validly measured by adopting Rossi...

Virtual Reality Retailing (VRR) has proved to be an emerging retailing channel with an ongoing economic activity in recent years. There are plenty of virtual worlds where businesses develop, some of which have developed a self-governing economy retaining its own currency. While there has been considerable amount of research as far as store atmosphere is concerned in brick-and-mortar and web ret...

The paper examines the opportunities in and possibilities arising from Big Data in retailing, particularly along five major data dimensions data pertaining to customers, products, time, (geo-spatial) location and channel. Much of the increase in data quality and application possibilities comes from a mix of new data sources, a smart application of statistical tools and domain knowledge combined...

This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on six case studies of New Zeala...

This paper reports the findings of research on the strategic responses of established retailers to the challenges and opportunities offered by the Internet and the development of electronic commerce. The paper identifies a range of factors that influence the adoption of Internet retailing and presents a simple framework for categorising Internet strategies based on five case studies of New Zeal...

Purpose – The purpose of this paper is to produce the findings of a research project seeking to develop and validate a model for measuring supply chain performance of organized garment retailing in India. Design/methodology/approach – The paper draws its conclusions from an analysis of survey data from samples of Indian organized garment retailing practitioners and consultants. The pre-pilot an...

Shopping mobility is an essential component of urban trip system, for both personal and goods flows. Although several works exist on general trips, mainly related to work-based trip chains or professional deliveries, the literature on kids and young mobility in terms of shopping trip behaviour is scarce. Moreover, this segment of population presents the particularity that systematic trips are n...