This study examines customers centricity and firm operational performance in Fast Moving Consumer Goods (FMCGs) Ogun State, Nigeria. The is premised on three customer-centric elements or dimensions: customer integration, internal external integration. A descriptive survey research design was employed the study, using maximum variance sampling technique. structured questionnaire administered of ...

This study set out to uncover brand positioning configurations by presenting state-of-the-art management literature and applying a novel, mixed-methods approach examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were analyzed using multimethod leaning on novel netnographic methodology multiple sources. The sample included 572 wine...

Industry 5.0 presents itself as a strategy that puts the human factor at centre of production, where well-being worker is prioritized, well more sustainable and resilient production systems. For centricity, it necessary to empower beings and, respectively, industrial operators, improve their individual skills competences in collaboration or cooperation with digital technologies. This research’s...

The unbundling of rate structures and ancillary services, combined with escalating demands of the “always connected” consumer, have made the similarities between airlines and retail more significant than ever. Retail and airline customers are influenced by many of the same factors. The two are increasingly comparing and contrasting products and researching their options before making purchases....