Mobile phone customers face many choices regarding handset hardware, add-on services, and features to subscribe to from their service providers. Mobile phone companies are now increasingly interested in the drivers of migration to third generation (3G) hardware and services. Using real world data provided to the 10th Pacific-Asia Conference on Knowledge Discovery and Data Mining (PAKDD) 2006 Da...

the increasing penetration rate of mobile phone, with specific characteristics of this medium, such as almost everywhere with the audience, has attracted companies' attention to it as an advertising channel. mobile devices facilitate highly customized marketing communication in terms of person, time location and context so numbers of companies that use this medium for communicating with th...

Nowadays telemarketing constitutes a way in which goods and services companies can access to possible potential customers through phone calls. Telemarketing campaigns are focused on offer to potential customers or users, contracting or buying a good or service. Ascertain a priori which phone calls will be successful is a competitive advantage to the companies due to this allow them to reduce co...

Companies are increasingly using technology to target their customers and build relationship with them. Customer relationship management is perceived as a strategy which harnesses technology for providing more value to customers through customized products and services. However, technology now extends beyond the peripheries of Internet to mobile-based systems. The research was directed towards ...

this paper estimates demand functions for wireless and wireline phone, using almost ideal demand system (aids) and attempts to test the hypothesis of substitutability between wireless and wireline in iran. the results indicate that the number of mobile subscribers has been growing more than the number of wireline subscribers over studied period. this maybe because of lower price of mobile acces...

today, mobile phone as one of manifestations of new communication technology plays an important role in human individual and social life and it is included an inseparable part in their daily relations so that we can claim that life is impossible without it for many of people or at least it doesn't have any desirability. the influence of mobile phone applications in life different matters, ...

In the mobile market, the appearance of various smart phone platforms such as Android, iOS(iPhone), Bada and Window Phone has led to game developers to repeatedly develop game contents to suit the different mobile communication companies' platforms in order to service mobile game contents. Furthermore, to use each of the game contents developed on the existing feature phone platform, they need ...

Internet-based banking (Internet bank) has limitations such as access to the Internet Network and PC (Personal Computer) in addition to providing bank services at any time and easily to customers. The provision of mobile phone services with the title of Mobile Bank was introduced to eliminate these restrictions and limitations. Due to the importance of technology adoption by users, in this rese...