The present study (a) assessed smokers' receptivity to receiving information about the product features of their cigarette brand, (b) tested whether the use of targeted (personalized), brand-specific information affected participants' attention to the information, and (c) tested whether attention to the targeted information affected participants' beliefs about the product features and their smo...

The purpose of the present study was to provide empirical support for the construct of the involvement load hypothesis (ILH ) in an EFL context. To fulfill the purpose of the study, 4 intact groups consisting of 126 intermediate-level students participated in this experiment. In order to ensure that the participants were at the same level of English language proficiency, the Nelson test was adm...

This study investigated the receptive and productive vocabulary command of learners based on their willingness to communicate (WTC) and critical thinking skill. The study also aimed to compare gifted and non-gifted learners in terms of the above-mentioned variables. To this end, 112 gifted and non-gifted Iranian EFL learners were picked out and given four instruments (W...

although filling the gap in reading comprehension gained momentum with the rise of the top-down approach, vygotsky’ concept of scaffolding and the dual code  theory provided a strong support for the use of paratext to enhance comprehension. scaffolding is dependent on other-regulation, one type of which is object-regulation. from this vantage-point, various types of paratext can function as sou...