Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...

Online reviews have become essential aspect in E-commerce platforms due to its role for assisting customers’ buying choices. Furthermore, the most helpful reviews that have some attributes are support customers buying decision; therefore, there is needs for investigating what are the attributes that increase the Review Helpfulness (RH). This research paper proposed novel model called inclusive ...

nowadays, credit risk is recognized as one of the most important bankruptcy factors of banks and financial institutions. in order to manage and control this risk, design of credit rating models is undeniable necessity. credit rating is used to identify the probability of credit default and on the other side classify the customers into two groups: good and bad accounts. until now, various statis...

This paper develops and empirically validates customer shopping motives taking account of customer channel selection in multichannel systems. As each channel is associated with certain advantages and disadvantages from a customer’s perspective, we develop – based on behavioral considerations – a customer typology to classify different segments of customers. This enables us to empirically analyz...

Numerous reviews are posted every day on travel information sharing platforms and sites. Hotels want to develop a customer recommender system quickly effectively identify potential target customers. TripAdvisor, the website that provided data used in this study, allows customers rate hotel based six criteria: Value, Service, Location, Room, Cleanliness, Sleep Quality. Existing studies classify ...

in today's business world, proper identification of customer’s requirements and a quick response to these requirements is a key to commercial success. increasing customer loyalty affects the profitability and organizations can ensure their long-term interests by means of planning. in today's competitive world, the services provided by the competing company have to be more similar to e...

A business problem for the telecommunication companies is to provide an appropriate promotional coupon to suitable customers. This problem leads to the challenge of identifying behavioral patterns of customers and deliver the right customer engagement at the right time. So there is a need for a system that can enable the telecommunication companies to go for the best marketing strategy by lever...

in modern agriculture, image processing technique is used for mechanization and intelligent machines instead of humans. one of them is identifying varieties of plants and fruits. identifying plant varieties is important in plant eugenic programs. visual examination of plant leaves and fruits are the common processes for this aim. identification and classification of plants using machine vision ...

Current study aims to prioritize four-star hotels through atwo-step procedure: firstly, classifying service quality dimensions (SQDs)based on Importance-Performance Analysis and secondly prioritizinghotels based on classified SQDs analysing the results. To reach that aim,the customers of three 4-star hotels were considered and asked to statethe quality of the service they expected to receive pr...

Objective There is a general tendency toward direct marketing these days. Therefore, instead of designing advertisement and marketing strategies for all the customers in the market, it is recommended to classify the customers based on clustering techniques and then design specific strategies accordingly. This will reduce marketing and advertisement expenses, increase sale department efficientl...