Social media is used as a platform to not only make connections and share user-generated content but also to advertise products. We study the role of opinion leadership on the social media networking website of Facebook for product advertisements through news feeds and wall postings. We found that perceived benevolence of the opinion leader posting advertisements was significantly associated wi...

The continued rise of e-commerce is the main driver of the rapid growth of global online purchase. Consumers can nearly buy everything they want at one occasion through online shopping. The purchase behavior models which focus on single product category are insufficient to describe online shopping behavior. Therefore, analysis of multi-category purchase gets more and more popular. For example, ...

Understanding purchase behavior of people in city environment can have important implications in the design and management of cities and the study of urban economy. Traditional studies have proposed to use gravity-based spatial interaction (Huff) model [1, 2] or discrete choice model [3] to model individual purchase behavior. These models treat individual purchases separately and do not explici...

We propose a new topic model for tracking timevarying consumer purchase behavior, in which consumer interests and item trends change over time. The proposed model can adaptively track changes in interests and trends based on current purchase logs and previously estimated interests and trends. The online nature of the proposed method means we do not need to store past data for current inferences...

DOES SEARCH MATTER? : USING ONLINE CLICK STREAM DATA TO EXAMINE THE RELATIONSHIP BETWEEN ONLINE SEARCH AND PURCHASE BEHAVIOR Neveen F. Awad, Joni L. Jones, Jian Zhang Introduction The ability to track consumer behavior online is considered a prime advantage that online retailing has over brick and mortar retailers. However, firms are still grappling with how to understand their consumers throug...

This study is attempted to combine the decomposition theory of planned behavior with the theories of relationship quality and product involvement to establish a complete model for the explanation of factors influencing online investment and post-purchase behavior. The SEM causal model was used to verify the capability of the model to explain the online investment and post-purchase behavior of c...

We propose a new topic model for tracking timevarying consumer purchase behavior, in which consumer interests and item trends change over time. The proposed model can adaptively track changes in interests and trends based on current purchase logs and previously estimated interests and trends. The online nature of the proposed method means we do not need to store past data for current inferences...