Purpose The purpose of this paper is to evaluate the insights founding entrepreneurs understand what they consider as motivating factors in their decision act upon entrepreneurial intentions. Using information, trigger event influence was conceptualized, and a scale developed for use subsequent testable models. Design/methodology/approach Qualitative quantitative techniques were used construct ...

Heavy users can be a critical segment for packaged goods marketers to target. Yet many attempts to profile heavy users have proven to be unsuccessful because of methodological and measurement problems. This article shows the diagnostic shortcomings of the commonly used mean comparison method of heavy user segmentation, and it presents a clustering method that effectively differentiates differen...

The research identifies the broad factors that influence the use of the Internet in France and the UK. A survey is undertaken to assess the factors that have shaped, and continue to shape, web use in a cross-cultural setting; in particular government intervention, business pressure and socio-cultural developments such as the evolution of popular culture. The survey highlights emerging trends co...

Approximately 226,000 excess hospitalizations and 36,000 deaths occur each year in the US due to influenza-related illness.1 In addition to their own risk of disease, unvaccinated healthcare workers can transmit influenza virus unknowingly to high-risk patients prior to the onset of symptoms.1 Annual influenza vaccinations for healthcare workers can prevent workers from becoming ill and may dec...

Enterprises are looking beyond traditional data warehousing practices to fulll their business intelligence (BI) requirements. As the need to make accurate and timely decisions increases, enterprises seek real-time access to structured and unstructured data from multiple streams and logs. A growing number of enterprises are exploring cloud and Big Data platforms to address this need. Moreover, ...

This article reviews the history of market research to argue that that discipline has seen a paradigm shift during the second half of the 20th century. Originally market research developed as an integral element to the society-wide capitalist control revolution. Its aim was to contain the complexity of an increasingly mobile consumer demand in a number of pre-established categories. Since the 1...

Online retailing is a rapidly expanding business. There are three major purchasing channels for online shoppers to choose when they conduct online purchasing: (1) shopping in online stores, (2) bidding in online auctions, and (3) direct purchasing in online auctions. Each channel has its strengths and weaknesses, and suits different kinds of online shoppers. This article explores the relationsh...

Traditional human-computer interaction settings involve a taskoriented approach where the human interacts with an application to accomplish a particular goal. The emergence of media-rich computer-mediated leisure applications requires a fresh view of the current paradigms and a careful examination of how this change of perspective affects their relevance. This paper proposes a metaphor for acce...

A networked, multi-player, simulation-based, interactive multi-media, educational environment (the SELL game) was implemented to teach the principles of micro-economics, retailing and targeting. To effectively teach these concepts, it is necessary that an "authentic" economic simulation be provided, in order to preserve the player's interest over a period of several weeks. This paper describes ...

Baby boomer trends are applied in the development of a conceptual framework that offers a social systems and cultural model for future studies. While there has been considerable recent attention paid to baby boomers, the studies lack a coherent theoretical base that would allow for more advanced and continuing research. Aging baby boomers heading into retirement present excellent research oppor...