The promotion of tourism sector is vital to ensure all existing and new potential areas can be explored successfully. This paper highlights the issues, challenges in promoting Perak Tengah. promotional activities should organized by stakeholders which are inclusive relevant agencies local operators. study applied a qualitative approach through interviews conducted with examine real issues devel...

INTRODUCTION There is a need to provide practicing physicians with training on the recognition and management of intimate partner violence (IPV). Online continuing medical education (CME) could help meet this need, but there is little information on the costs and effectiveness of promoting online CME to physicians. This lack of information may discourage IPV training efforts and the use of onli...

In the current global market, organizations use many promotional tools to increase their sales. One such tool is sales teams’ initiatives or promotional policies, i.e., free gifts, discounts, packaging, etc. This phenomenon motivates the retailer/or buyer to order a large inventory lot so as to take full benefit of promotional policies. In view of this the present paper considers a two-warehous...

This study expands the exploration of a consumer behavior concept that has received considerable attention recently: fear missing out (FoMO). Several variables were analyzed in terms their potential influence on FoMO: social media usage, self-concept, identity, smartphone innovativeness, and gender. The builds upon premise construct two distinct components: personal dimension dimension. importa...

Digital media are often used to encourage smoking cessation by increasing quitline call volume through direct promotion to smokers or indirect promotion to smoker proxies. The documentation of a program's experiences utilizing digital media is necessary to develop both the knowledge base and a set of best practices. This case study highlights the use of digital media in a proxy-targeted campaig...

OBJECTIVES This study examined among youth the extent of their perceived exposure to cigarette marketing and the relationship of their perceptions to their smoking behavior. METHODS Surveys measuring exposure to cigarette advertisements and promotions were completed by 571 seventh graders in San Jose, Calif. RESULTS Eighty-eight percent of these 13-year-olds reported exposure to cigarette m...

Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising—the practice of advertising sale prices on familiar merchandise lines—to compete for customers who are willing to comparison shop. The objective of this paper is to examine the role of promotional advertising for stores that vary in their quality positioning in c...

The growing concern about the quantity and quality of water has led managers and researchers from various countries to concentrate efforts in the study, planning and management of watersheds, considered appropriate units for the rational and sustainable management of water resources. This experience report presents results of the Program for Communication, Environmental Education and Social Mob...