نتایج جستجو برای: promotional effort

تعداد نتایج: 121481  

1997
Venkatram Ramaswamy Srini S. Srinivasan

The authors investigate how different segments of consumers react to different coupon characteristics, such as face value and method of distribution. They utilize a latent segmentation approach to identify the underlying segments. The empirical analysis suggests that different segments of consumers place varying emphasis with regard to economic benefits, psychic benefits, effort costs, and subs...

2007
S. A. Delre W. Jager M. A. Janssen

Many marketing efforts focus on promotional activities that support the launch of new products. Promotional strategies may play a crucial role in the early stages of the product life cycle, and determine to a large extent the diffusion of a new product. This paper proposes an agent-based model to simulate the efficacy of different promotional strategies that support the launch of a product. The...

2010
Sungchul Choi Xin Ge Paul R. Messinger

Purpose – The purpose of this paper is to examine how consumers respond differently to “scratch and save (SAS)” promotions versus “tensile price claims (TPC).” SAS promotions provide a possible discount (determined probabilistically) but conceal the exact amount until purchase. Tensile price claims (e.g. “up to 25 percent off on items marked with a red tag”) make imprecise price promotional cla...

2002
Surendra Rajiv Shantanu Dutta Sanjay K. Dhar

Asymmetrically positioned retailers, who vary in the quality/in-store service offered, are increasingly using promotional advertising—the practice of advertising sale prices on familiar merchandise lines—to compete for customers who are willing to comparison shop. The objective of this paper is to examine the role of promotional advertising for stores that vary in their quality positioning in c...

The advancement of science has long been the goal of wisdom. Throughout history, the publication of the works of scholars has been used as an instrument to promote science among those interested in knowledge. It is important to review the publications promoting science to understand the reasons for their gradual deletion from the promotion of science in Iran. In the past, the publication of sci...

2013
Shruti Bhosale Heath Vinicombe Raymond J. Mooney

This paper presents an approach for detecting promotional content in Wikipedia. By incorporating stylometric features, including features based on n-gram and PCFG language models, we demonstrate improved accuracy at identifying promotional articles, compared to using only lexical information and metafeatures.

2006
Dina Mayzlin Sridhar Moorthy

C rooms, recommendation sites, and customer review sections allow consumers to overcome geographic boundaries and to communicate based on mutual interests. However, marketers also have incentives to supply promotional chat or reviews in order to influence the consumers’ evaluation of their products. Moreover, firms can disguise their promotion as consumer recommendations due to the anonymity af...

1995
Zhenjiang Hu Hideya Iwasaki Masato Takeichi

Monads, proposed by Moggi [16] of their use in structuring denotational descriptions and then popularized by Wadler[21], are becoming an increasingly important tool for structural functional programming[8, 10, 11]. The reason is that monads provide a uniform framework for describing a wide range of programming language features including, for example, state, I/O, continuations, exceptions, pars...

2017
Zhong Zheng

This paper reports on the design and the effectiveness of a five-minute IS promotional talk that is used in one of the leading Australian universities to promote IS courses to existing accounting students. In particular, this paper explains in details the elements that were employed by the promotional talk to stimulate accounting students’ interest in IS courses and shaping their perception tow...

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