Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

This study aims to describe the application of marketing mix which is a service strategy at Langlangbuana University, Bandung. The method used in this qualitative with descriptive analysis approach based on stages planning, and implementing strategies for educational services results reveal that includes product, price, location, promotion human resources, physical evidence, processes education...

The objectives of this study are (1) to analyze the marketing promotion strategy hotel products carried out by Aston Denpasar, Neo Quest Denpasar during covid-19 pandemic, (2) distribution channel (3) To determine right and covid 19 pandemic. This research uses qualitative research. Data analysis SWOT where is a tool used compile company's strategic factors. results study. three hotels carry sa...

The purpose of this study is to find out the strategy in marketing Ibu Uun's Spicy Noodles boosting sales. This qualitative and descriptive research approach used. Essential optional information type source used, as well for selecting a meeting perception. Data were analyzed using analysis which refers 4P Marketing Mix (Product, Price, Place, Promotion). Based on findings investigation, impleme...

C spend millions of dollars on advertising to boost a brand’s image and simultaneously spend millions of dollars on promotion that many believe calls attention to price and erodes brand equity. We believe this paradoxical situation exists because both advertising and promotion are necessary to compete effectively in dynamic markets. Consequently, brand managers need to account for interactions ...