the aim of this study was to investigate the role of international sporting goods fair in developing sport market regarding marketing mix (5ps). the study used a descriptive and field method and was conducted as a survey. the statistical population included all sporting equipment and goods producers who participated in the international fair (n=72 companies) and the sample equaled the populatio...

Purpose The purpose of this study was to test the efficacy of arginine, alanine, and phenylalanine mixture (A-mix) ingestion at 1,500 mg/day in combination with the promotion of physical activity for abdominal fat reduction in overweight adults. Methods A placebo-controlled, double-blind, parallel-group, randomized trial for 12 weeks combined with a 4-week follow-up period was conducted at a ...

the aim of this study was to identify the recurring themesand to evaluate methodological components of 204 marketing theses(1384-1389) in four selected universities including: shahid beheshtiuniversity (sbu), tehran university (tu), allameh tabatabaiuniversity (atu) and tarbiat modares university (tmu). contentanalysis showed that the most favored subjects in marketing theses areconsumer behavi...

In this paper we analyze the relationship between marketing mix and new product diffusion models. The goal is to obtain a general model that incorporates classic 4Ps of Marketing Mix: Product, Price, Place, Promotion. An empirical study was conducted using mobile broadband adoption data in Japan.

introduction: food industry is one of the most important industries in developing countries that has an enormous role in employment, export and value added of the agricultural sector. iran as a developing country has a comparative advantage in food product industries for several reasons such as adequate and cheap raw materials and having several companies in the field of food industries. the fo...

This study aims to determine the effect of promotional mix variables and electronic word mouth on purchasing decisions online buying selling site Shopee. Promotion used are advertising sales promotion. The sample in this were Semarang residents who had shopped Shopee site. data analysis technique was multiple regression with classical assumptions multicollinearity, autocorrelation, heteroscedas...

A marketing strategy is a plan used by business actors in product so that the can compete an increasingly tight world. UMKM XYZ one of cracker industry city Bekasi. XZY last year experienced decline sales levels. This was due to lack strategies their products could increase volume. study aims determine volume at XYZ. The mix factors affect volume, elements Marketing Mix are product, price, plac...