in recent years, virtual communities have been significantly popular and almost all of them are targeted for business profitability. in our study, the profitability of these communities for businesses has been analyzed from a commercial perspective. the study considers virtual community as a business model which can have a great impact on consumer purchase decision process. with respect to refe...

In this study, I investigate whether inferences drawn from customer profitability analysis (CPA) are associated with the information set used by investors valuing firms’ equity. This research question is motivated by the recent emergence of CPA as the most important aspect of strategic planning for managers (e.g., Foster and Young 1997). To the extent that managers use CPA in developing strateg...

Information Technology and Corporate Profitability: A Focus on Operating Efficiency Stephan Kudyba, New Jersey Institute of Technology, USA Donald Vitaliano, Rensselaer Polytechnic Institute, USA This work involves an empirical analysis, incorporating firm-level investment in information technology and financial statement information. The results indicate that IT can enhance firm level profitab...

Customer value creation is allegedly at the centre of relationships between service recipients and service providers (such as financial service organisations in general, and commercial banks in particular). This research considers the role of customer value creation in the strategic response of banks to external changes in their growth opportunities. The analysis established that there had been...

European Union countries have implemented widespread reforms to product markets in order to stimulate competition, innovation and economic growth. We provide empirical evidence that the reforms carried out under the EU Single Market Programme (SMP) were associated with increased product market competition, as measured by a reduction in average profitability, and with a subsequent increase in in...