Analysis how to use Internet influence to the process of political communication, marketing and the management of public relations, what kind of online communication methods are used by political parties, and to assess satisfaction, means of communication and the services they provide to their party's voters (people) and other interest groups and whether social networks can affect the political...

The purpose of this paper is to posit a definition of a political brand alliance, and thereby advance the political marketing and brand marketing literature. This is achieved by building upon and extending Erevelles et al (2008, p.32) definition of brand alliance, and applying it to the Conservative and Liberal Democrat Parties’ Westminster level coalition, established in 2010. The paper argues...

nowadays, election is one of the important issues in all the countries that their political system is based on democracy. this study investigated the effectiveness of promotional tools on the behavior of voters in the eleventh round of iran's presidential election. in this study, media campaign tools were divided into two categories of media and non-media ones and the effect of each on the vote...

nowadays, one of the main goals of each organization, person or profession is having a good image and implications associated with it, intelligence and basically a good brand. generally, political advertising and image management or management of political image has been one of the fundamental principles for democracy and modern society. planning of public image needs a careful control of infor...