Pricing Prototypical Products When we think of colas, Coca-Cola first comes to mind. Products such as Cola-Cola, Tide laundry detergent and Chapstick lip balm are the prototypical products in their respective categories. Over three decades, research in consumer psychology has accumulated evidence on how prototypicality structures memory, shapes the composition of consideration set and influence...

No part of this journal may be reproduced or used in any form or by any means without written permission from the publisher, except for noncommercial, educational use including classroom teaching purposes. Product or company names used in this journal are for identification purposes only. Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of...

Many empirical studies have established that state dependence varies across consumers, brands, and categories. Previous analytic models have assumed that state dependence is a customer characteristic that does not vary across firms. In contrast, we take the view that state dependence varies by firm. That is, a well-known national brand, such as Tide detergent, may be able to attract more repeat...

Many robot motion planning problems can be described as a combination of motion through relatively sparsely filled regions of configuration space and motion through tighter passages. Sample-based planners perform very effectively everywhere but in the tight passages. In this paper, we provide a method for parametrically describing workspace arrangements that are difficult for planners, and then...