(2014) Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?, HMQ healthy eating final with cover.doc Should different marketing communication strategies be used to promote healthy eating among male and female adolescents? Abstract A study was conducted to examine how interpersonal norm, media norm, attitude, perceived behaviora...

this descriptive cross sectional census study identified the perceptions of extension and outreach employees of iowa state university in the united states about job autonomy and control after two years of a major restructuring. employees perceived autonomy and control over expressing views and ideas about their work and spending time on the job but perceived little influence over budget allocat...

Ambush marketing is often regarded as an unethical marketing activity that decreases the effectiveness of legitimate sponsorship and degrades it as a promotion investment. However, there is little empirical research to support these claims and the research that does exist typically focuses on respondents’ attitudes and beliefs rather than their behaviour. Perceptions of sponsors are often shape...

Main goal of research is to study the impact of internal marketing strategy on perceived service quality by clients at MCI. To achieve this, a descriptive research design was adopted. Statistical population consists of all employees of marketing department and clients of MCI in Tehran. And, out of this, 150 employees and 217 clients were selected by Cochran formula and simple random sampling as...

It has often been argued that if a clinician cannot decide which of two treatments to offer, a trial may be ethical, but it is unethical if she/he has a preference. Since individual clinicians usually have a preference, most trials could be judged unethical according to this line of argument. A recent important article in the New England Journal of Medicine argued that individual preferences ar...

Due to the low cost of searching for alternatives online, it is difficult to increase customer repurchase intention in the business-to-customer context. Relationship marketing (RM) is seen as an important way to foster customer trust, and in turn encourage repurchase intentions, which is consistent with the RM tactics-relational mediator-outcome paradigm in the offline context. Several studies ...

This study seeks to identify the extent of usage and perceived effectiveness of various online marketing tools among Business-to-Consumer (B2C) firms in Singapore. The findings reveal that there are some significant differences between the extent to which websites utilize the various online marketing tools and the perceived effectiveness of such tools. Implications of the results are discussed ...