This article examines how the Internet transforms collective action. Current practices on the web bear witness to thriving collective action ranging from persuasive to confrontational, individual to collective, undertakings. Evenmore influential than direct calls for action is the indirectmobilizing influence of the Internet’s powers of mass communication, which is boosted by an antiauthoritari...

The impact of online communication on offline communication has received considerable research attention. Yet predominantly single level studies yield conflicting research findings and lack theoretical foundation. This study deviates from previous studies by developing a peer effect model rooted in Adaptive Structuration Theory (AST) in which the individual is embedded in social and technologic...

Over the past decade, technology has become increasingly important in the lives of adolescents. As a group, adolescents are heavy users of newer electronic communication forms such as instant messaging, e-mail, and text messaging, as well as communication-oriented Internet sites such as blogs, social networking, and sites for sharing photos and videos. Kaveri Subrahmanyam and Patricia Greenfiel...

Purpose – The purpose of this paper is to investigate the particularities of integrated marketing communication (IMC) in the online environment. Design/methodology/approach – Both secondary and primary data (face-to-face interviews with 29 marketing or communication managers of UK online consumer retail firms) are analysed in order to identify the various meanings of the integrated online marke...