In recent years, there has been a considerable interest in Malaysian manufacturing firms in New Product Development (NPD) which is considered to be indirectly a booster for the success of a firm. The purpose of the study is to highlight the NPD processes and methods used in Malaysian industry. This paper focuses only on the formal NPD-processes and NPD-strategies. From the available database, i...

Firms are increasingly involving suppliers in new product development (NPD) and one reason for this is to access technological knowledge. Previous research argues that purchasing fulfils an important role in involving the suppliers in NPD. However, purchasing’s role under technological uncertainty has not been investigated in detail. The purpose of this paper is to explore purchasing’s role in ...

We present an exploratory investigation of how managers conceptualize and perceive ‘marketplace’ variables in successful and unsuccessful New Product Development (NPD) projects, and explore the role that marketplace variables play in differentiating between successful and unsuccessful NPD outcomes. Limitations and future research directions are also discussed. Our findings indicate that manager...

This research applied Fuzzy Delphi Analytic Hierarchy Process (FDAHP) to evaluate the critical success factors for New Product Development (NPD) by using a hybrid vehicle as an example. Grey Relational Analysis (GRA) is used to assess the level of gray relation among these factors, followed by empirical analysis to construct the NPD strategy. The empirical result illustrates that the indicators...

Due to the advances in science and technology and the rapid changes in the market, a product’s life cycle has become much shorter than before. A new product development (NPD) strategy is an important activity that helps enterprises to survive and make continuous improvements. Most enterprises have now placed great emphasis on shortening the time for a new product coming into the market. The aim...

We investigated attachment representations and the capacity for mentalization in a sample of adult female borderline patients with and without comorbid narcissistic personality disorder (NPD). Participants were 22 borderline patients diagnosed with comorbid NPD (NPD/BPD) and 129 BPD patients without NPD (BPD) from 2 randomized clinical trials. Attachment and mentalization were assessed on the A...

Purpose – The “fuzzy front end” of new product development (NPD) is characterized by considerable uncertainty and ambiguity, but detailed studies of ambiguity specifically related to NPD are missing. This paper aims to establish a classification of ambiguity in NPD processes. Design/methodology/approach – The authors’ research design is a holistic multiple-case-study design with the NPD project...

New product development (NPD) is highly risky because of fierce competition, as well as rapid technological and market changes, which results in high rates of NPD project failure. A lot of research has found that the high mortality rate is, to some extent, accountable to the selection of wrong NPD projects. NPD project screening is thus a critical activity adopted in early product development s...

Although theoretically the lack of empathy is a supposed key symptom of narcissistic personality disorder (NPD), empirical studies examining empathy in NPD are scarce. In the present study it was examined whether patients with NPD differ from healthy controls and a psychiatric control group in their empathic abilities. In order to examine this question, 20 patients with NPD, 20 patients with a ...

The use of cross-functional new product development workgroups, has been widely acknowledged as aiding successful new product development. There are a number of barriers and sources of conflict that can arise within the workgroup however. These could be contingent on the national culture of group members. Using a two stage research design, NPD teams in New Zealand and Singapore were measured on...