In many new product development (NPD) situations, the development process is characterized by uncertainty, and no single development approach (e.g., a particular technological version) will necessarily lead to a successful product. In order to increase the likelihood of having at least one successful product at the end of the NPD process, managers may choose to fund simultaneously multiple appr...

This research applied Fuzzy Delphi Analytic Hierarchy Process (FDAHP) to evaluate the critical success factors for New Product Development (NPD) by using a hybrid vehicle as an example. Grey Relational Analysis (GRA) is used to assess the level of gray relation among these factors, followed by empirical analysis to construct the NPD strategy. The empirical result illustrates that the indicators...

Available online 27 June 2012 We present an exploratory investigation of how managers conceptualize and perceive ‘product– firm compatibility’ variables in successful and unsuccessful new product development (NPD) projects, and explore the role that they play in differentiating between successful and unsuccessful NPD outcomes. The findings show that managers perceive two distinctive types of pr...

New product development (NPD) is highly risky because of fierce competition, as well as rapid technological and market changes, which results in high rates of NPD project failure. A lot of research has found that the high mortality rate is, to some extent, accountable to the selection of wrong NPD projects. NPD project screening is thus a critical activity adopted in early product development s...

in this ever changing business scenario, success of the company lies in understanding the customer preferences, tastes and anticipating the changes required in existing or new products being offered. it was desired to develop a model which allows decision makers to decompose a complex problem in a hierarchical structure to show the relationship of the goals, objectives, criteria and alternative...

Product development becomes increasingly collaborative and knowledge-intensive in today’s industry. To gain competitive advantage an effective usage of information systems in new product development (NPD) is needed. Social software applications indicate further potential for usage in NPD, the so called “Product Development 2.0”, which is poorly understood in research so far. The purpose of this...