نتایج جستجو برای: medical marketing
تعداد نتایج: 644785 فیلتر نتایج به سال:
The pharmaceutical industry has contributed to many life-saving innovations in medicine and has become one of the most successful industries in the world. As a result, pharmaceutical industry financial and marketing influences extend to federal regulatory agencies, professional organizations, medical journals, continuing medical education, scientific researchers, media experts, and consumer adv...
Globalization through the internet provides an opportunity to market services, including health care, across the world. Marketing health care services over the internet and social media is an increasing practice carried out by medical tourism facilitators (MTFs) so as to reach a wider audience (1). Traveling from one country to another to seek health care services has been termed medical touris...
Health tourism is a profitable and competitive industry, which includes both medical and wellness tourism. This research intends to identify and analyze the determinants of medical tourism expansion in Iran. To this end, first, 384 questionnaires were distributed among medical tourists visiting selected private hospitals in Tehran, and medical tourism experts in both private and public sectors ...
Introduction: Many health problems are caused by inappropriate behavior and attitudes. On the other hand, social marketing process uses commercial marketing principles and techniques to influence individual’s behavior. Health sector organizations can, therefore, correct undesirable behaviors and attitudes by effective implementation of social marketing programs, thus prevent the risk of m...
Background: Medical tourism industry with global revenue of around 20 billion dollars in 2005 is one of the largest industries in the world. Absorbing a percentage of this amount can have a significant impact on medical tourism economy of Asian countries, including Iran. The aim of this study was to provide solutions for attracting medical tourists in Shiraz. Methods: This qualitative study wa...
Introduction: Increasing pressure on available funds in health care section especially hospitals, enhances the need of analyzing different strategies in economic terms. One of the solutions for the optimal use of financial resources and potentials in hospitals and health care centers is using elements of the marketing mix. In this way we could make the best use of the resources...
BACKGROUND The relationship between health professionals and the pharmaceutical industry has become a source of controversy. Physicians' attitudes towards the industry can form early in their careers, but little is known about this key stage of development. METHODS AND FINDINGS We performed a systematic review reported according to PRISMA guidelines to determine the frequency and nature of me...
Direct-to-consumer marketing of unapproved stem cell interventions is a well-known phenomenon in countries with lax medical regulations. However, an examination of Internet-based marketing claims revealed widespread promotion of such interventions by businesses based in the United States. Such commercial activity suggests that regulatory agencies must better oversee this marketplace.
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