The Net Promoter Score (NPS) is, according to Reichheld, the single most reliable indicator of company growth, and many companies use this recommendation-based technique for measuring customer loyalty. Despite its widespread adoption by many companies across multiple industries, the debate about NPS goes on. A major concern is that managers treat NPS as being equivalent across customers, which ...

e-banking (electronic banking) is the modified business banking toward e-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. by using this method, the demands of customers such as time independent and high flexible actions are satisfied. in this process, marketing is so important because guiding cust...

Because of the need to develop specific measurement scales for different services industries, this study aimed to empirically develop a reliable and valid model specifically for measuring mobile telecommunication service quality. A multidimensional measurement model (MS-Qual) has been proposed based on an extensive literature review and then, to assess the model validity, convergent and discrim...

Potential customers usually want to know how they will benefit if they hire a usability professional, and they may want numbers to measure those benefits, or calculate a return on investment. However, many professionals become confused when customers ask them to measure the usability of a software application, software program, web site, or other software product. In order to clarify the proces...

Owing to environmentally-destructive impact of aromatic hydrocarbons, such as benzene, benzene ethyl, toluene, and xylenes or BTEXs, these materials are classified as hazardous pollutants in the air. This study studies cancer and non-cancer risk in District 12 of Tehran Municipality, through these components for two groups of employees or storekeepers and gas station customers. By measuring pol...

Owing to environmentally-destructive impact of aromatic hydrocarbons, such as benzene, benzene ethyl, toluene, and xylenes or BTEXs, these materials are classified as hazardous pollutants in the air. This study studies cancer and non-cancer risk in District 12 of Tehran Municipality, through these components for two groups of employees or storekeepers and gas station customers. By measuring pol...

Software as a Service (SaaS) is an online delivery of software to customers as a service. The interest in adopting SaaS has been rapidly increasing due to the advantages of SaaS. Current SaaS vendors such as Salesforce.com charge their customers based on the type of the edition and on the number of users. Many customers are not satisfied with the current pricing model and are requesting to pay ...

Conjoint analysis has received considerable attention as a technique for measuring customer preferences through utility tradeoffs among products and services. This paper shows how the method can be applied to the area of software architecture to analyze architectural tradeoffs among quality attributes. By eliciting customers utilities through conjoint analysis, software engineers can identify a...