This article examines how the Internet transforms collective action. Current practices on the web bear witness to thriving collective action ranging from persuasive to confrontational, individual to collective, undertakings. Evenmore influential than direct calls for action is the indirectmobilizing influence of the Internet’s powers of mass communication, which is boosted by an antiauthoritari...

  This study compared the use of interpersonal and mass media channels of communication among rural farmers in Kogi State, Nigeria. The specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media c...

By J. D. HaUoran (Leicester University Press, 7s. 6d.) Mr. Halloran's working paper prompted me to look up the record of that seminal conference on "Popular Culture and Personal Responsibility" which the National Union of Teachers organised five years ago, to see whether much progress has been made since. Stanley Reed, of the British Film Institute, said then that it was amazing how little we k...

The author has proposed and experimentally tested the mood adjustment approach, complementing mood management theory. Participants were placed in an initial mood and led to anticipate different activities after the waiting period. The upcoming activities were either dynamic or lengthy (arousal) and associated with either pleasure or performance (valence), resulting in a 2 x 2 design. During an ...