the strategic planning of marketing and the application of marketing strategies for achieving sustainable competitive advantages are of the factors that help the survival of producers of agricultural organic products. although, there are evidences of the growth of organic farming in iran but, there are no useful information and proposals for making marketing strategies in organic production hol...

GQM+Strategies is an approach that aligns the business goals at each level of an organization to strategies to achieve overall business goals and assesses the achievement of such goals. Strategies are extracted from business goals based on rationales (contexts and assumptions). Using the proposed approach, which refines the GQM+Strategies model by extracting rationales based on the analysis of ...

BACKGROUND To investigate the alcohol, gambling, and unhealthy food marketing strategies during a nationally televised, free to air, sporting series in Australia. METHODS/APPROACH Using the Australian National Rugby League 2012 State of Origin three-game series, we conducted a mixed methods content analysis of the frequency, duration, placement and content of advertising strategies, comparing...

This paper identifies the factors necessary for the sustainable performance of two Chinese web marketing companies. The companies are Alibaba and its twin, Taobao. This research is based on the structural equation model (SEM). The paper analyzes the core governance factors of Chinese trust (Guanxi) from outperforming web marketing mix strategies to determine if Guanxi can be applied to other we...

When designing effective marketing strategies for products, marketers often consider the ”marketing mix” – the value of the product, the price it might be offered at, how the product is promoted and the places where the product can be accessed or purchased. In competitive marketplaces, a better understanding of the elements of the marketing mix might lead to better marketing strategies and be i...

This study examines how overpricing of properties (in terms of above-market price), along with various housing attributes, influence their time-on-market (TOM). A two-stage methodology is deployed. In the first stage, the above-market price is measured by the difference between list price and expected sale price, with the latter being regressed through a hedonic pricing model. Then the effects ...

This paper examines the use of marketing strategies by Small, Micro and Medium Enterprises (SMMEs) in rural areas and identifies how they are limited by various internal and external factors. The study aimed to determine whether rural SMMEs have formal marketing strategies, the factors that constrain their marketing activities, their understanding of what marketing entails and the marketing com...

This study was centered on the identification of the marketing strategies of hospitals and the factors that militate against their effective adoption and implementation. A total of 80 hospitals in Port Harcourt responded to a structured questionnaire administered on them. It was found, among other things, that many hospital organizations apply marketing strategies, and that hospitals that adopt...