Based on accepted advances in the marketing, economics, consumer behavior, and satisfaction literatures, we develop a micro-foundations model of a firm that needs to manage the quality of a product that is inherently heterogeneous in the presence of varying customer tastes or expectations for quality. Our model blends elements of the returns to quality, customer lifetime value, and service prof...

Insurance companies are challenging to the implementation of data quality management. This presentation is the result of a project at Cosesp, a large insurance company in Brazil, and covers, as much as can be disclosed, several issues of real world data quality management implementations. Luis Francisco Lima GoDigital Precision Marketing [email protected] Dalvani Lima GoDigital Precisi...

this research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in iran’s sme and in this respect three hypothesizes are developed. for doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. the conceptual model based...

This research aims at analyzing and investigation of role of brand and guerrilla marketing in keeping and increasing purchasing portfolio of customer in Iran’s SME and in this respect three hypothesizes are developed. For doing of this research after exploration of models and approaches in brand questionnaire and guerrilla marketing were used for customers of company. The conceptual model based...

The paper substantiates the necessity of higher schools marketing activity developing on the basis of Internet technologies; suggests the technique of comprehensive assessment of functioning and quality of the site as the main tool of marketing activity on the Internet, substantiates the stages of its implementation and provides the approbation results; suggests strategic directions for the imp...

There is ample evidence that our current fiber-based marketing system is inadequate in predicting some of the most important features of alfalfa and other hay products. Worse, our current system has the potential for abuses. Seven of these abuses are described here. One key misuse is the over-emphasis of small differences in fiber concentration (as translated to TDN or RFV), while ignoring impo...

This continuing research looks into how professionals search, judge, utilise, and communicate information in order to complete work-related tasks and smooth collaborative information behaviour in the workplace. Specifically, this paper reports results from a case study of judgment of information quality behaviour of a marketing professional during information seeking and use at workplace. The p...