Despite mounting evidence on the potential benefits of inbound open innovation, little is known about how firms purposefully manage inflows of knowledge. We investigate the use of two knowledge governance procedures—project management and knowledge matching—in collaborative inbound open innovation. Our findings suggest that, in addition to “knowledge-precursors,” which the literature on open in...

Despite mounting evidence on the potential benefits of inbound open innovation, little is known about how firms purposefully manage inflows of knowledge. We investigate the use of two knowledge governance procedures—project management and knowledge matching—in collaborative inbound open innovation. Our findings suggest that, in addition to “knowledge-precursors,” which the literature on open in...

Discusses issues concerning the relationship between codified marketing theory and practical strategic marketing expertise, particularly with respect to the importance of `̀ tacit'' or unarticulated knowledge. The trajectory of argument draws attention to the role of words as symbolic modelling devices and explores implications of this position for theorising marketing expertise. Makes use of a ...

The paper highlights the need for an activity theoretical approach to the understanding of marketing knowledge and learning. In particular, we argue that activity theory has the potential to enable insights into the contradictory and complex systems of activity in which marketing practices reside. We contrast the tenets and applications of activity theory with the static, individualistic and li...

This paper addresses the issue of technogenesis and investigates in an exploratory way whether local factors are important for innovativeness of firms. Particular attention is given to the knowledge base of cities. The paper aims also to model effects of relevant local factors on innovativeness of firms by means of logit analysis and a qualitative impact approach based on the recently developed...

Tomorrow’s marketing theory is best co-authored with its past, the history of marketing thought. The merits of this co-authoring are deeply rooted in the value this brings to marketing knowledge and the marketing discipline – conceptual, methodological, scientific and pedagogical value. The purpose of this contribution is to demonstrate the relationship between the history of marketing thought ...