The pharmaceutical industry is one of the industries that has experienced significant development in Indonesia. growth this sector can be seen increasing total market share from year to year. However, faces several challenges such as high level competition and a dynamic business situation. One them COVID-19 pandemic which also affects condition This study aims examine analyze role CRM on market...

any company or organization, whether large or small, needs marketing plan for the achievement of its marketing and corporate objectives, an output of which is marketing strategies. the correct implementation of marketing strategies is the final stage of the planning process and an assurance of its marketing success. findings of marketing researches reveal that companies applying marketing strat...

It is generally acknowledged that innovation is an important source for competitive advantage among tourism destinations. The goal of this study was to identify and assess the nature of innovation by American convention and visitors bureaus. In particular, this study examined the extent, timeliness, and continuity of innovation in Web marketing efforts and the perceived contribution of this inv...

The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company’s market research efforts, its selection of target markets, its product development processes, its market communications programs, and its delivery processes. These processes require many specific capabilities that enable the firm to carry out ...

This study aims to determine the effect of product innovation, marketing strategy, entrepreneurial orientation on performance sharia hotels during Covid-19 pandemic with competitive advantage as an intervening variable. research is a type quantitative and data used are primary data. The population in this were employees Hotel Arini Syariah Solo, Anuggrah Boyolali, Oemah Djari Salatiga. sample a...

Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...

successful organizations in the 21st century, have understood the importance of human resources as an important resource to achieve sustainable competitive advantage and stability in international markets. accordingly, the present article, after knowing the individual capabilities of human resources, followed by analysis of human resources and their individual capabilities's role to create...

Abstract Innovation is considered as a critical factor for organizations to create value and ‎sustainable competitive advantage in today's complex and changing environment. ‎Organizations with more innovation, in response to the changing environments and ‎creating development of new capabilities that allows them to achieve better ‎performance will be more successful. The aim of curr...