Definier is a product brand that engaged in accessories. The development of this store quite fast because 2020 there have been many orders from outside the city/district. This customers spread information about existence and quality goods sold. research supported by paper aims to help or an overview Website will support promotion marketing world digital era. problems faced According definition,...

This study examined marketing information system and optimization of banking service delivery. It sought to assess the influence internal records, intelligence research on The adopted cross-sectional survey design. sampling technique used was total population which enabled collection primary data from 282 managerial personnel commercial banks through an adapted structured questionnaire. Instrum...

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...

Marketing information systems are those systems which make the gathering, processing, selection, storage, transmission and display of coordinated and continuous internal and external information. Includes systematic and formal methods used for managing all of an organization's information market. Recommendation systems are those systems that are widely used in online systems to suggest items th...

Business information systems have radically transformed business processes with the emergence of new digital communication forms. However, employees still communicate verbally and on paper as well. This study analyses internal and external communication of three business units through an analysis of 60 to 150 communication genres in each. According to the results, 51% to 59% of internal stored ...

Some digital business models may be so innovative that they overwhelm existing regulatory mechanisms, both legislation and historical jurisprudence, and require extension to or modification of antitrust law. Regulatory policies that were developed in response to 19th or 20th century antitrust concerns dealt principally with economies of scale leading to monopoly power, and may not be well suite...

The likelihood of electronic word-of-mouth (e-WOM) adoption is useful for academics and practitioners to understand the persuasion. To address this issue, the attitude-intention link was often assumed in information systems (IS) literature without further examinations in the persuasion contexts. This study develops a theoretical model, grounded in the elaboration likelihood model (ELM), to asse...

A one-to-one marketing paradigm has emerged that suggests organizations will be more successful if they concentrate on obtaining and maintaining a share of each customer rather than a share of the entire market, with information technology (IT) being the enabling factor. This paper presents four key elements that provide the necessary steps that allow an organization to position its people, bus...