M firms are increasingly using advanced enterprise-level information systems to coordinate and synchronize externally oriented functions such as marketing and supply chain and internally oriented activities such as manufacturing. In this paper, we present a model of manufacturing performance that simultaneously considers the effects of a firm’s integrated IS capability in conjunction with inter...

one of the most important behavioral aspects in relationship among the main members of marketing channel is the issue of power and dependence that here we have looked through the source of power and countervailing power and we have considered reputation independence, sale and profits and marketing role dependence. in this research relationship between the two main marketing channel members in h...

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...

Prior research has found that the announcement of marketing alliances tends to produce no effect on firm value creation in a high-tech context. This article reexamines this issue and investigates whether the characteristics of a firm’s network of alliances affect the firm value created from the announcement of a new marketing alliance. The authors investigate whether network centrality, network...

This study aims to investigate the effect of market sensing capability (MSC), customer relationship management (CRM) and Electronic-marketing strategy (e-MS) on marketing performance (MP). tries solve gap between performance. Respondents this were 192 owners or leaders Muslim fashion SMEs in Central Java. A hierarchical regression analysis was used for data analysis. The results showed that hav...

As marketing continues to be transformed by technology and the explosion of big data, academic research has identified a significant need for analytics skills in education. However, it is unclear whether current curriculum approaches equip students with employers prepare them effectively data-driven roles. This study identifies knowledge graduates require practice bridge theory-practice gap inc...

The object capability model is a de-facto industry standard widely adopted for the implementation of secure software. We call capability policies the policies enforced by programs using object capabilities. Such policies tend to restrict the objects and the circumstances which may access services. In this paper we argue that capability policies should be made explicit and written separately fro...

Due to the proliferation of information systems and technology, businesses increasingly have the capability to accumulate huge amounts of customer data in large databases. However, much of the useful marketing insights into customer characteristics and their purchase patterns are largely hidden and untapped. Current emphasis on customer relationship management makes the marketing function an id...