We study the dynamic profit maximization problem for a firm exercising control on both marketing and production. The firm’s marketing effort impacts the current-period demand, which in turn affects future demand in a dissipating fashion. Under linear-cost and zero-leadtime assumptions, we show that the firm should follow base-point rules for both marketing and production, whereas trends of the ...

information and communication technologies (ict) have offered innovative and cost effective advertising tools for managers. one of such technologies is mobile phone which has enabled a novel marketing channel for companies to directly reach their customers. yet, mobile marketing is still in its infancy and needs deeper investigations. this paper has studied 588 customers’ perception for receivi...

The Internet introduces a new global marketplace for a large number of relatively unknown and often small companies often offering substitutive or complimentary products and services. The merchants profit from reduced costs, reduced time, and unsold stocks. Customers are attracted by increasing convenience and fast fulfillment. Merchants offering these products and services on this new marketpl...

Affiliate programs offer affiliates referral fees in return for directing potential customers into a merchant’s web site. Affiliates are commonly paid based on the number of leads converted by the merchant into customers (pay per conversion), or based on the number of leads referred to the merchant (pay-per lead). Given the prevalence of both, interesting questions for research are: (a) why do ...

When competing firms target information towards specific consumers through direct marketing activities, complete segmentation of markets can result. We analyze a two-stage duopoly where, prior to price competition, each firm targets information to specific consumers and only consumers informed by a firm can buy from it. This has the effect of endogenously determining market segments in a model ...

Post harvest loss has been a bane to food security in Nigeria. Although increased crop yield has been found to be feasible. Post harvest losses especially in fruits such as citrus, banana and pineapple are enormous, the marketing system of these fruits places about 75% of the burden of these losses on the fruit marketers. This study evaluated post harvest losses in fruit marketing in Lagos metr...

This study proposes a new multi-item inventory model with hybrid cost parameters under a fuzzy-stochastic constraint and permissible delay in payment. The price and marketing expenditure dependent stochastic demand and the demand dependent the unit production cost are considered. Shortages are allowed and partially backordered. The main objective of this paper is to determine selling price, mar...

Ever since the 1990s, the role of call centers has been transformed from simply dealing with customer inquiries to performing integrated marketing functions. Firms are starting to view contemporary call centers as preferred and prevalent channels to acquire and retain customers, enhance customer relationship and grow long-term revenue, rather than a cost to be minimized. The management of call ...