The New Lanchester Theory links Business Objectives to market share using a transfer function, known from Six Sigma and Quality Function Deployment (QFD). The transfer function can effectively be used for prioritizing new features for software products. However, it is not easy to define this transfer function. This paper presents current practices and new opportunities for software marketing th...

In the context of a customer-driven product or service design process, a timely update of customer needs information may not only serve as a useful indicator to observe how things change over time, but it also provides the company a better ground to formulate strategies to meet the future needs of its customer. This paper proposes a systematic methodology to deal with customer needs’ dynamics, ...

The QFD Quality Function Deployment technique large scope of application, has in this article, an approach based on how it is connected within the Technological Management Tools (TM Tools) range elected by the authors. Market Analysis, Technology Forecast, Benchmarking, Teambuilding, Networking, Creativity, Change management and others tools, depends strongly for its success. Employees involvem...

Using the effective management tools that are relevant tothe organization’s needs for excellence has become so important for thecompanies to improve their performances and then increase customersatisfaction and gain market shares. Quality function deployment is anefficient and powerful tool in design, development, and planning of products.The main function of quality function deployment is conv...