Consumer purchasing behavior of luxury goods in physical store is affected by various factors. There also exist factors that influence purchasing via online shopping. Through integrated analysis of these two kinds of factors, we can find factors that influence purchasing of luxury goods via online shopping. Questionnaire survey and quantitative analysis are needed measures in the research.

Economists generally associate the redistribution of resources with the apparatus of taxes and transfer payments. Such redistributions are done by the power of the authorities. However, resources are redistributed by other means as well. People give away income in a variety of ways, deliberate and unintentional. In this paper, agents transfer consumption goods in return for a good which lacks m...

Luxury is a complex industrial activity whose products combine strong vertical differentiation and a meaning value for the consumer. Luxury offers experiences, the economy of which is based on signalling. This gives rise to intense intangible investment internalized by trademark law and vertical restraints in distribution. However, the extent of the added value and the power of externalities as...

This paper documents the multifaceted nature of pride in consumer behavior. Drawing on recent psychological research on pride, we provide evidence for two separate facets of pride in consumption. In a series of studies, we propose a model wherein luxury brand consumption and pride are systematically interrelated. Whereas authentic (but not hubristic) pride leads to a heightened desire for luxur...

The primary purpose of this study was to further expand upon Taylor’s Six-Segment Message Strategy Wheel and provide the communication research community with insights into luxury brand advertising. Using content analysis and Taylor’s message strategy wheel, this research analyzed 317 ads across multiple print publications between January of 2009 and October of 2010. The results concluded that ...