This research examined the determinants of e-satisfaction, continuance intention, and e-loyalty regarding use mobile payment applications (MPAs). It developed validated electronic technology model (e-TCM) integrating a psychological factor (perceived threats), circumstantial anxiety), dimensions quality. Using questionnaire, data was collected from 455 respondents analyzed using structural equa...

The COVID-19 pandemic restricted people’s movement and forced airlines to cancel or reschedule flights. Lion Air Group is one example, cutting at least 65% of their regular frequency rescheduling flights since March 2020. This paper aimed examine the effects service failure quality on passengers’ loyalty repurchase intention during pandemic. 100 respondents participated through an online questi...

Two conditions consistency levels of purchase for specific brand over the span of time imply on brand loyalty. The most precious asset of an organization as there is neck to neck competition in the market and it is essential for the survival of companies. Aims of this research are basically to spot what kinds of factors influence brand loyalty in Pakistan. Six preceding factors influence the co...

Purpose: This research aims to examine the impact of consumer purchase intention and halal brand equity from a perspective, namely image, perceived quality, satisfaction, trust, loyalty.
 Method: employs an online questionnaire collect data 210 respondents aged 17 above who have experience consuming halal-labeled instant noodles in Indonesia. Based on objective, it falls under basic resear...

Title of Dissertation: THE VALUE OF IT-ENABLED RETAILER LEARNING: CAN PERSONALIZED PRODUCT RECOMMENDATIONS (PPRS) IMPROVE CUSTOMER STORE LOYALTY IN ELECTRONIC MARKETS? Tongxiao Zhang, Doctor of Philosophy, 2005 Dissertation directed by: Professor Ritu Agarwal and Professor Hank Lucas Department of Decision and Information Technologies Personalization is a strategy that has been widely adopted b...

Customer equity, which is one of the key factors in modern marketing, has been recognized as an influential factor customer loyalty and their behavioral intention. To better understand manage customers' or users' intentions, it necessary to find out effect equity on them. includes three main drivers value brand relationship equity. The present research also seeks investigate continuance use int...

This research studied the effect of 15 variables on the consumers' overall satisfaction and repurchase intention in Internet shopping malls. As the value of loyal customers is incomparably high in Electronic Commerce, winning customers’ loyalty is vital to success of shopping malls. In this study, a customer is defined as one who has purchased goods or services at least once from Internet shopp...

Loyalty programs are a consolidated marketing instrument whose adoption in many sectors has not been associated with appropriate comprehension of either their management elements or their effects. The purpose of this research is to contribute to knowledge about the effect of loyalty programs on repeat purchase behavior. More specifically, it seeks to discover whether joining a program changes t...

factors influencing price fairness and its impact on consumer behavior is one of the most important topics in pricing which can have significant impact on consumers in their attitude toward the organization. in this paper, the impact of price fairness on loyalty, willingness to pay and complain and revenge intention of customers in internet access services industry has been tested. the data hav...

Good service from a bank will be an added value to improve the company's image and is directly proportional customer loyalty. Customer loyalty can prevent customers switching using services other companies. This study aims examine role of mediating variable, loyalty, which relates effect company trust on intention switch. The object this research Bank Muamalat Indonesia. After reviewing literat...