the knowledge of rhetoric has ever been in common, among all the knowledge of humankind during the history, throughout which, all nations have paid attention to it. a part from being in common, the knowledge of rhetoric, in the countries, in which ‘islam’ have been the official religion has gloried very remarkably. relying upon the testimony of ups and downs of the history ,the  iranian moslem ...

In his The Rhetoric of Reaction, Albert Hirschman (1991) argues that each major advance in the development of citizenship in Western democracies has provoked three common forms of reactionary rhetoric by opponents of reform which, in turn, have been met by their three “progressive counterparts” advanced by advocates of reform. In this short note, we apply Hirschman’s taxonomies of rhetoric to t...

A B S T R AC T This article deals with a transition process from a professional engineering archetype to a modernizing managerialist archetype in a British electricity utility. This took place in the context of the substantially changing utility sector characterized by privatization, the introduction of efficiency targets, the introduction of a regulatory system, the prospect of mergers and pre...

Expressions of moral sentiment play a fundamental role in political framing, social solidarity, and basic human motivation. Moral rhetoric helps us communicate the reasoning behind our choices, how we feel we should govern, and the communities to which we belong. In this paper, we use shortpost social media to compare the accuracy of text analysis methods for detecting moral rhetoric and longer...

The relationship between rhetoric and design has been the subject of numerous scholarly publications in the last fifty years, but has not been addressed by scholars of engineering design. This paper argues that the relationship is important for theory and practice of design in all its varieties, principally by providing evidence from the literature that rhetoric and design share key characteris...

The above quotes reflect two notions of rhetoric which sometimes conflict, but are often and paradoxically held simultaneously. Francis Bacon emphasizes the ability of this subject to aid in the advancement of one’s learning and opinions within society. Contained within Whistler’s humor is the equally serious suggestion that voices will frequently encounter competition in the form of other spea...

The NTSB’s use of rhetoric can provide us as rhetoricians, professional writers, and others with new insights into rhetoric as a persuasive tool. The NTSB relies wholly on its rhetoric to persuade those who have decision-making authority to follow its recommendations. In this paper, I will discuss how the NTSB provides new insights into the persuasiveness of documents from a bureaucratic organi...

Anthony Downs assumed no false information, and no irrationality. Neither of these assumptions is realistic in politics. Adam Smith recognised the role of rhetoric (deliberative eloquence) in political debate. The significance of propaganda was recognised in the 1940s. Modern approaches to political processes, agenda setting and discourse analysis also emphasise persuasion. This paper begins by...