In this contribution, I identify rhetorical figures that are specific to interactive writing : figures of manipulation (meaning gestual manipulation). It’s a category on its own, along with figures of diction, construction, meaning and thought. In many computer art works, the artists use the figures of manipulation to introduce a loss of grasp. What is emphasized in such figures is the coupling...

This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...

This re-inquiry examines the robustness of research showing that rhetorical figures such as rhyme and metaphor can have a positive impact on consumer response to advertising. Prior empirical research explicitly directed subjects to process the ads and generally examined either visual or verbal rhetoric, but not both. We embedded ads containing visual and verbal figures in a 32-page magazine des...


 This study aims at investigating the pragma-rhetorical structure of argumentative discourse in British Parliament. To achieve this aim, Van Eemeren and Houtlosser’s (2002) model strategic maneuvering is utilized.
 Among important conclusions comes up with are: Both figures, i.e. Prime Minister Jeremy Corbyn parliament utilize certain strategies either to defend or support their stan...

abul’at?hieh, a distinguished poet and the innovator of the technique of ascetic poetry in abbasid era, was obviously and markedly under the influence of the holy qur’an and made an extensive use of quranic rhetorical devices and figures of speech in his poems. the influence of the qur’an on abul’at?hieh is in all lexical, collocational, musical, rhetorical and thematic areas. however, those fi...

The notion of communicative competence has been deemed fuzzy in communication studies. This fuzziness has led to tensions among engineers across tenures in interpreting what constitutes communicative competence. The study seeks to investigate novice and professional engineers’ understanding of the said notion in terms of two main elements of communicative competence: linguistic and rhetorical c...

The change to digital writing amounts to a reconfiguration which affects the very nature of knowledge. There is a scientific and operational stake in the study of the characteristics inherent to this renewed form of writing, particularly for the design of systems, the analysis of practices and the teaching of digital writing. This paper contributes to such purpose with a theoretical study based...

Novice academic writers, particularly Iranian graduate students (IGSs), upon entering an academic community, are hypothesized to face probable difficulties in practicing rhetorical expectations set by the experienced (EXP) members, hence, not being able to write in a way acceptable to these professionals. To explore the probable rhetorical distance between them, this study investigated the empl...