Identification of a face is facilitated by adapting to its computationally opposite identity, suggesting that the average face functions as a norm for coding identity [Leopold, D. A., O'Toole, A. J., Vetter, T., & Blanz, V. (2001). Prototype-referenced shape encoding revealed by high-level aftereffects. Nature Neuroscience, 4, 89-94; Leopold, D. A., Rhodes, G., Müller, K. -M., & Jeffery, L. (20...