Background: This study provides empirical evidence of the relationships among learning organization, internal marketing, and organizational commitment. Internal marketing assists hospital administrators in improving the quality of service provided by nursing staff to their patients and allows hospitals to build a learning culture and enhance the organizational commitment of its nursing staff. M...

In this research, the authors extend a contingency perspective of international marketing in an exporting context by considering how internal and external forces of the firm explain adaptation of the marketing mix in export markets. The impact of marketing strategy adaptation and past performance satisfaction on current period satisfaction with performance is also considered. A survey of over 5...

Main goal of research is to study the impact of internal marketing strategy on perceived service quality by clients at MCI. To achieve this, a descriptive research design was adopted. Statistical population consists of all employees of marketing department and clients of MCI in Tehran. And, out of this, 150 employees and 217 clients were selected by Cochran formula and simple random sampling as...

This study explores how the adoption of an internal marketing (IM) program in a retail banking setting enhances some positive employee behaviours that promote customer perceived service quality. A multilevel research design is adopted which draws evidence from branch managers, employees and customers in order to investigate whether branch manager’s adoption of an Internal Marketing philosophy a...