UMKM yang sudah mulai terjun ke digital marketing dan perlu meningkatkan branding dilakukan dengan dikenalnya oleh mesin pencari supaya bisa selalu muncul teratas di halaman pertama, diperlukan satu teknik optimasi website tepat untuk trafik. Optimasi sebagai salah strategi khusus diterapkan user experience, aksesibilitas, performa, traffic, tingkat konversi website. Strategi efektif kecepatan ...

In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

In order to survive in this highly competitive global marketplace, it is extremely essential for organizations to have an effective integrated marketing communication plan in place. Having a knowledge about the various types of markets that exist in the world, and in particular in Asia which is perhaps the most rapidly growing market, will help achieve this objective. This paper provides us an ...

The article presents a new concept in integrated marketing information system. The concept is conformable to the possibilities of some new information and communication technologies, standards and protocols. The basic tasks of the Marketing Information System are contingent upon what the integrated system is made of. What is offered here is the integration of the data and the information system...

Considerable research has been carried out to broaden the understanding on consumer purchase decision making process through advertising strategy and integrated communication. The research has used quantitative research method, and recruited a sample of 200 adults for the collection of data. It has been found in this research that there is a strong positive correlation exists between consumer p...

Today, the internet has made many things easier for business, including ERIGO, a local fashion brand from Indonesia. With rapid development of trends, consumers desire to be looked modern, stylish, and fashionable. This adopts neutral fashion, making it suitable individuals any gender. In its marketing strategy, ERIGO incorporates Integrated Marketing Communication (IMC). research examines appl...