In this article, we describe an approach for computing the current trust level of individual users towards an online system and present initial validation results from a small-scale experiment. This trust computational model relies upon survey research for identifying the set of key trust attributes and grouping users into four segments of expected behaviors. Each user’s initial trust level is ...

Trust is a central concept in public-key cryptography infrastructure and in security in general. We study its initial quanti…cation and its spread patterns. There is empirical evidence that in trust-based reputation model for virtual communities, it pays to restrict the clusters of agents to small sets with high mutual trust. We propose and motivate a mathematical model, where this phenomenon e...

As the investment in outsourcing continues to grow, both service provider and receiver face an increasing pressure to exhibit the value of outsourcing. Improving the quality of a relationship between service provider and receiver has frequently been suggested as the best way to meet this challenge. Recent studies stress that the most critical time for a successful interorganizational relationsh...

Trust is a crucial factor in e-commerce. However, consumers are less likely to trust unknown Web sites. This study explores how less-familiar e-commerce Web sites can use branding alliances and Web site quality to increase the likelihood of initial consumer trust. We use the associative network model of memory to explain brand knowledge and to show how the mere exposure effect can be leveraged ...

Recent research indicates that trust is important in helping users overcome perceptions of risk and uncertainty as well as promoting the acceptance of a specific technology. While prior studies have investigated different underlying bases of trust, little research has empirically tested all bases in one comprehensive model and evaluated the relative effect of various bases on subsequent trustin...

Business-to-consumer (B2C) e-commerce suffers from consumers’ lack of trust. This may be partly attributable to the lack of face-to-face interpersonal exchanges that provide trust behavior in conventional commerce. It was proposed that initial trust may be built by simulating face-toface interaction. To test this, an extensive laboratory-based experiment was conducted to assess the initial trus...

This paper reflects on a Knowledge Transfer Partnership (KTP) at Construction Youth Trust (the Trust) with London South Bank University (LSBU) that aims to provide the Trust with a comprehensive and internal process that will result in Social Return on Investment (SROI) being embedded within the organisation. The aims of this paper are twofold, firstly to examine the development and growth of K...