ferdowsi, has beautifully described the important characters of shahnameh. with the help of psychological analysis, one can reach the hidden layers of their personality. this shows ferdowsi’s intelligence and his awareness in characterization. one of the negative and unaccepted characters of shahnameh is called shaghaad, who is rostam’s stepbrother. in his exact description of this character, f...

The social stigma of unemployment during the COVID-19 pandemic related to problems marginalization. This study explores construction meaning in United States online media. is a comparative compare between media usa.today and nbcwashington.com with Entman's framing analysis. problem formulated through that makes it difficult for unemployed people get job, creates feelings inferiority. cause perc...

Recent research has suggested that obesity is a stigmatised condition. Concerns with personal inferiority (social rank), shame and self-criticism may impact on weight management behaviours. The current study examined associations between social comparison (shame, self-criticism), negative affect and eating behaviours in women attending a community based weight management programme focused on be...

The active-controlled trial with a non-inferiority design has gained popularity in recent years. However, non-inferiority trials present some methodological challenges, especially in determining the non-inferiority margin. Regulatory guidelines provide some general statements on how a non-inferiority trial should be conducted. Moreover, in a scientific advice procedure, regulators give companie...

Although scholarly traditions assume that shame results more from the public exposure of a transgression or incompetence than guilt does, this distinction has little empirical support. Four studies, using either undergraduate participants' responses to hypothetical scenarios, their remembered experiences, or the coding of literary passages, reexamined this issue. Supporting traditional claims, ...

The current paper reports on two studies of body dissatisfaction with hispanic majority samples. Both studies seek to examine the relative importance of peer and media influences on body dissatisfaction. in the first experimental study, 150 young women were randomized to watch television shows with or without thinideal actresses, and to be exposed to peers who either were or were not dressed to...

The non-inferiority trial design has gained popularity within the last decades to compare a new treatment to the standard active control. In contrast to superiority trials, this design is complex and is based on assumptions that cannot be validated directly. Many readers and even investigators, therefore, have difficulty grasping the full methodological nature of non-inferiority trials. Non-inf...

Consumers assess their well-being subjectively, largely by comparing the present state of their lives to the state of comparable others and to their own state earlier in time. The authors suggest that consumers similarly assess their financial wellbeing, and when these evaluations highlight a deficit in their financial position, they pursue strategies that mitigate the associated sense of finan...