Aims: Using national food consumption data this paper addresses issues whether buyers of organic food make healthier food choices and pursue a healthy lifestyle concerning smoking, physical exercise and body weight compared to non-buyers. Study Design: The German National Nutrition Survey II (NVS II) is a nationwide food consumption study providing additional information on social demographics,...

The IT-mediated nature of e-commerce creates the uncertainty in online buyer-seller relationships where online buyers are difficult to personally scrutinize sellers, leading to many challenges for online sellers to win buyers’ trust. In order to overcome this problem, according to impression management theory and relationship theory, this research proposes a research framework for understanding...

Crowdsourcing platforms have become quite popular due to the increasing demand of human computationbased tasks. Though the crowdsourcing systems are primarily demand-driven like MTurk, supply-driven marketplaces are becoming increasingly popular. Fiverr is a fast growing supply-driven marketplace where the sellers post micro-tasks (gigs) and users purchase them for prices as low as $5. In this ...

This research explores some factors affecting purchase and repurchase intentions towards online auctions. An experiment, in the context of PChome & eBay and Yahoo Auction online auctions websites, was conducted to simulate an environment manipulating branding, seller evaluation, volume of information, and price ranges to influence purchase intentions, reflecting some aspects of utilitarian and ...

We show how group discounts can be offered without forcing buyers to surrender their anonymity, as long as buyers can use their own computing devices (e.g. smartphone, tablet or computer) to perform a purchase. Specifically, we present a protocol for privacy-preserving group discounts. The protocol allows a group of buyers to prove how many they are without disclosing their identities. Coupled ...

We construct an agent-based model of the online electronics market, consisting of 10,000 buyers and 50 sellers. Buyers repeatedly interact with sellers, searching for high quality and low price, but only some buyers know seller quality prior to purchase. Buyers may learn seller quality directly or from information obtained from other buyers or else estimate quality through market share heuristi...

Along with the growth of the smartphone market, the furnishing of diverse and plentiful mobile Apps is surfacing as the key competitiveness of smartphones. The mobile App market has been appraised as a competitive new market carrying huge potential. Although many users download and use paid and free Apps from App Store and App Market, relevant research regarding consumer app buying is virtually...

This study extends the understanding of signaling in online shopping environments by evaluating the effect of positive and negative signals on perceptions of online buyers. Drawing from signaling theory, this study proposes and empirically tests a model for conceptualizing the influence of website signals on perceived deceptiveness and purchase intentions. The results support the assertions of ...

By focusing on online stores, this study investigates the repeat purchase intention of experienced online buyers. Prior research on online behavior continuance models perceived usefulness, trust, satisfaction, and perceived value as the major determinants of continued adoption or loyalty, overlooking the important role of habit. Building on previous work in other disciplines, we define habit in...