the present study aims to evaluate and rank marketing appropriate strategies so as to capture sustainable competitive advantage in 3 to5-star private hotels of mazandaran province. due to a comprehensive overview of literature related to marketing strategies, the features and capabilities available in the non-governmental hotels and a conceptual model based on 3and 5-star indicators (capabiliti...

This study is to identify the extent of interest and convinced top management of hotels and application levels of Total Quality Management, as well as prepare and accept the application of Total Quality Management, and indicate the top management support for the application of Total Quality Management And applying this to a sample of employees in high level management for a group of first-class...

The main objective of this study was to determine if emotional labour has become a criterion in performance appraisal, job description, selection, and training schemes in the hotel industry in Nigeria. Our main assumption was that majority of hotel organizations have not built emotional labour into their human resources management schemes. Data were gathered by the use of structured questionnai...

Purpose – Implementation of environmental management systems (EMS) in hotels is gaining popularity world-wide. ISO 14001, which is the only certifying document in the ISO 14000 series, provides guidelines to set up an EMS. However, there is a paucity of information about the actual environmental measures implemented in ISO 14001 certified hotels. Therefore, the purpose of this paper is to ident...

Web 2.0 applications have been increasingly recognized as important information sources for consumers, including the domain of tourism. In the center of the travelers’ interest is the use of these applications in order to compare and choose hotels for their accommodation at various tourism destinations. It is important to investigate the issues related to the presence of the hotels on some of t...

This thesis sets out to investigate the extent and nature of labour turnover in hotels. The general thrust of the work is to build up on existing knowledge. This knowledge, as appraised in a review of the past literature, is based primarily on measures and manifestations of labour turnover which are external to aD organisation. Thus, while the work starts from a broad base illustrating the over...

This study investigates a growing issue for hotels and consumers: pricing across distribution channels. Research suggests that hotels should drive consumers towards direct channels with lower operating costs and away from intermediaries, yet few studies have investigated pricing practices across the direct communication channels that hotels control. The results of two surveys of over 100 Swiss ...

This article examines the effect on price of different characteristics of holiday hotels in the sun-andbeach segment, under the hedonic function perspective. Monthly prices of the majority of hotels in the five major tourist regions in the Spanish continental Mediterranean coast were gathered from May to October 1999, from the tour operator catalogues. Hedonic functions are specified as random-...

introduction: hotels are very important pillar of the tourism industry that provides extensive service to the tourists. hotel industry can play an important role for growing and developing tourism industry in every country. theoretical bases: the purpose of this study is calculating the efficiency and prioritizing two, three and five stars hotels in yazd province, using dea and gray analysis me...

In view of the serious environmental problems we are currently facing, taking action to protect our planet is becoming more persuasive and important. Along with various environmental initiatives, the concept of green marketing emerged in the late 1980s. Some hotels have taken various initiatives to position themselves as green hotels, including the use of eco-labels as a marketing ploy to attra...