Abstract Green consumer behavior is a marketer’s concern because of the value environmental sustainability—a study green as part facing climate change issue. Based on phenomenon behavior, this focuses examining trust model information support for strategy in behavior. The research conduct with sample 100 consumers which has experience buying eco-friendly products. Path analysis was carried out ...

The aim of this paper was investigating the effects of organic knowledge, perceived consequences, subjective norms,price, and green trust, perceived consumer effectiveness, availability, relative advantage, and organic purchase intention on organic purchase behavior among Iranian consumers as the consumers in a developing country.The survey questionnaire was administered to the customers of lar...

1 School of Biomedical Sciences, University of Ulster, Cromore Road, Coleraine, BT52 1SA, UK 2 Siena Eye Laser, 53035 Monteriggioni, Siena, Italy 3 Emmetropia Mediterranean Eye Institute, Plateia Eleytherias 44, 71201, Heraklion, Crete, Greece 4 School of Life & Health Sciences, Aston University, Aston Triangle, Birmingham, B4 7ET, UK 5 Midland Eye Institute, 50 Lode Lane, Solihull, West Midlan...

Current research evaluates the mediating role of attitude toward green brand and moderating effect trust for relationship positioning customer value with purchase intention. Data was collected from 464 University students help snowball sampling technique. Results describe that has noteworthy impact on also illustrate significant brand. Moreover, act as partial mediator Furthermore, moderator Th...