This study has extended Motivation-Ability-Opportunity- Model and developed a framework with seven variables (i.e., green brand, satisfaction, advertising, buying behavior, spirituality ethics. The taken holistic approach by testing 15 relationships for understanding marketing. authors distributed 415 questionnaires to the students of selected universities Karachi received 395 filled-in questio...

This chapter introduces a preference-based recommendation procedure in a green product information retrieval system. It constructs a green information management system based on data mining technology. Green products and relevant green regulations were collected and then integrated in a content-based and collaborative filtering method to provide a preference-based query interface for green prod...

Research objectives 1) analyze the effect of green marketing on customer loyalty 2) satisfaction 3) 4) in mediating with According to level explanation, this research includes relational or associative research, namely that aims determine relationship between two more variables. Retrieval data oriented towards McDonald's customers Cirebon City as many 150 minimum criteria coming twice, being co...

This study investigated user satisfaction when a new interorganizational information system (green supply chain management system; GSCMS) was introduced to a supplier by a leader in the Taiwan electronic industry. GSCMS providers, according to the requirements of the supplier network leader, trained the representatives of suppliers. All suppliers of two sample vendors (manufacturers of electron...

Individual perceptions are essential when evaluating the well-being benefits from urban green spaces. This study predicted the influence of perceived green space characteristics in the city of Szeged, Hungary, on two well-being variables: the green space visitors' level of satisfaction and the self-reported quality of life. The applied logistic regression analysis used nine predictors: seven pe...

This paper develops an MILP model, named Satisfactory-Green Vehicle Routing Problem. It consists of routing a heterogeneous fleet of vehicles in order to serve a set of customers within predefined time windows. In this model in addition to the traditional objective of the VRP, both the pollution and customers’ satisfaction have been taken into account. Meanwhile, the introduced model prepares a...

A carbon-based industry, such as oil refinery, needs to change its business model to achieve a green business. Considering the existing too much data, the modeling procedure is complex. Therefore, combination of the Fuzzy Delphi method and System Dynamics can be considered to cover this complexity. The starting point in this work is literature review of prior studies on the same common topic an...