In recent years, global climate abnormalities and disasters happening everywhere have made people begin to emphasize the issues of environmental protection, energy consumption and carbon reduction. In addition, green consumerism and the green energy industry have become hot topics globally. As the national income increases, tourism has become a part of many people’s lives. Since the demand for ...

We test the hypothesis that people conform to certain social norms, i.e. that some individuals may be willing to pay a higher price premium for green products the more widespread green consumerism is in society. To investigate consumer preferences for environmentally friendly products, we conducted a choice experiment where the respondents were asked to choose among coffee products varying with...

Adopting green practices does not always guarantee customer retention and loyalty. Employing the theoretical lens of cue utilization theory, we conceptualize perceived quality as sending internal external cues which help consumers form judgments about product value. Based on a survey 280 restaurant customers, hypothesize report positive significant influence both consumerism value revisit inten...

Corporate and social responsibility are continuously competing to share a common platform to address a new form of green consumerism that the eco-educated millennial generation can appreciate. Green marketing acts as bridge connecting the corporate, environment and consumers. Business organizations have begun to respond to social expectations of consumers by opting for holistic environmental st...

The study was conducted with an objective to the impact assessment of trainings on green consumerism in home and farm. different villages namely Sulla, Surshettikoppa Hubli taluk Marewad Kotur Dharwad taluk. total sample size comprised 239 farm women. data collected through self structured questionnaire interview method. extension method like training cum demonstration used for imparting knowle...

Althusser’s pioneering concept of “ideological state apparatuses” is extended to the unique role of consumerism as a particular ideology enabling and supporting U.S. capitalism. It is argued that rising levels of worker consumption have functioned effectively to compensate workers for (and thereby allow) rising rates of exploitation and their negative social effects. For such compensation to su...

Critics of mass culture often identify 1950s-style status competition as one of the central forces driving consumerism. Thomas Frank has challenged this view, arguing that countercultural rebellion now provides the primary source of consumerism in our society, and that ‘cool’ has become its central ideological expression. This paper provides a rearticulation and defense of Frank’s thesis, first...