Sustainable consumption and production are related to maximizing natural resource use while minimizing waste generation reduce the environment's negative impacts. There has been limited research on consumer approaches Kenya's environmental concerns, their behaviours remain unknown. This study sought assess Kenyan consumers' knowledge of green products, sustainable practices (SCP), eco-labels in...

Abstract Green consumer behavior is a marketer’s concern because of the value environmental sustainability—a study green as part facing climate change issue. Based on phenomenon behavior, this focuses examining trust model information support for strategy in behavior. The research conduct with sample 100 consumers which has experience buying eco-friendly products. Path analysis was carried out ...

This systematic review research has two objectives: (a) to identify Green Marketing (GM) practices related the key variables of consumer purchasing behavior, and (b) present a model for generation sustainable value by companies based on results found. The PRISMA (Preferred Reporting Items Systematic Reviews Meta-Analyses) statement process was followed Scopus Web Science (WoS) sources were used...

Recently Human Resources Management (HRM) functions such as recruitment, selection, training and performance evaluation are expected in considering environmental management (EM) issues. Environmental protective acts with adequate ecological knowledge and socioeconomic behavior and skills are referred to in this paper as green competencies. However, a systematic approach for developing and under...

one common aspect of all human beings, regardless of education level, income level, location and so on, is that they are all consumers. the key of success in marketing strategy both in terms of local and global aspects is understanding consumer behavior. so aim of this study was to investigate the role of socio-cultural factors on sports consumer behavior. this research was survey- descriptive....