نتایج جستجو برای: financial management and marketing management

تعداد نتایج: 17009375  

Journal: :J. of Management Information Systems 2012
Xiaoquan Zhang Chong Wang

XIAOQUAN (MICHAEL) ZHANG is an Assistant Professor of Information Systems, Business Statistics and Operations Management in the School of Business and Management, Hong Kong University of Science and Technology. He holds a PhD in Management from MIT Sloan School of Management, an MSc in Management, a BE in Computer Science and a BA in English from Tsinghua University. His research interests are ...

پایان نامه :وزارت علوم، تحقیقات و فناوری - دانشگاه تربیت مدرس - دانشکده مهندسی 1387

abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...

امامی, سید محسن, امینیان, ناصر, جهانیان, منوچهر, سیدنقوی, میرعلی,

Urban tourism is proposed as one of the influential and stimulus factor in urban economy. Tourism and policy-making style in tourism development planning require the utilization of new techniques in urban governance. Municipalities, as main custodians of urban management, play an important role in preparing the ground for participatory space in urban tourism arena as well as empowering citizens...

Journal: :مدیریت بازرگانی 0
علی اکبر فرهنگی طهمورث حسنقلی پور امیر خانلری

postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...

2003
Xue Bai

A secondary effect of China’s economic transition will be increased demand for management personnel, particularly those with a strong appreciation of managing in a market-based economy. Traditional Chinese management approaches have been primarily shaped by experience under a centrally planned economy. We argue this has led to a lack of understanding of market-oriented management approaches. As...

Journal: :تحقیقات اقتصاد و توسعه کشاورزی ایران 0
طهماسب مقصودی استادیار دانشگاه آزاد اسلامی واحد جامع شوشتر، دانشکده کشاورزی، گروه مدیریت کشاورزی مهران مومن غریب کارشناس ارشد مدیریت کشاورزی علی نیازی کارشناسی ارشد مدیریت امور دفاعی دانشگاه فرماندهی ستاد ارتش

the purpose followed in this study was to investigate, and identify the educational needs of water users' association members. the research paradigm is quantitative and the study a descriptive applicatory one. statistical population included 1500 members of water users' associations in ramshir irrigation network of khuzestan province, of whom 150 members were selected through random s...

Journal: :international journal of management and business research 2011
ayodele omoyiola fagbemi folake feyisayo olowokudejo

this study aimed at finding out if banks and insurance companies in nigeria use crm as a marketing strategy as well as whether these organizations have employed the same variables to achieve customer relationship management. relevant literature was reviewed and a model consisting of seventeen variables was conceptualized and tested by means of empirical data collected through a questionnaire su...

Journal: :مدیریت بازرگانی 0
نجمه راموز دکترای مدیریت بازاریابی، دانشگاه تربیت مدرس، تهران، ایران اصغر مشبکی دانشیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران پرویز احمدی استادیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران سیدحمید خداداد حسینی دانشیار مدیریت دانشگاه تربیت مدرس تهران، دانشگاه تربیت مدرس، تهران، ایران

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...

2012
Yong Seog Kim Hyeseon Lee

In this paper, we use a partial least square (PLS) optimization method as a prediction model to estimate the churn probabilities of customers and as a control model after configuring optimization objective and constraints with relative management costs of controllable variables. In our experiment, we observe that while the training and test data sets are dramatically different in terms of churn...

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