نتایج جستجو برای: financial management and marketing management
تعداد نتایج: 17009375 فیلتر نتایج به سال:
XIAOQUAN (MICHAEL) ZHANG is an Assistant Professor of Information Systems, Business Statistics and Operations Management in the School of Business and Management, Hong Kong University of Science and Technology. He holds a PhD in Management from MIT Sloan School of Management, an MSc in Management, a BE in Computer Science and a BA in English from Tsinghua University. His research interests are ...
abstract this paper discusses several commonly used models for strategic marketing¹ including market environmental analysis methods (i.e. swot and pest analysis) and strategic marketing tools and techniques (i.e. boston matrix and shell directional policy matrix)and shows how these models may help a firm to achieve its strategic goals. at first, the main reason for doing this research is de...
Urban tourism is proposed as one of the influential and stimulus factor in urban economy. Tourism and policy-making style in tourism development planning require the utilization of new techniques in urban governance. Municipalities, as main custodians of urban management, play an important role in preparing the ground for participatory space in urban tourism arena as well as empowering citizens...
postmodernism leads to epochal changes in culture, technology, economic, art and other areas. management as a multidisciplinary science is being affected by this new paradigm. also, marketing as a dynamic area of management and due to communication with people and society being affected by culture and individuals' attitudes changes and especially postmodernism. many believe that postmodern...
A secondary effect of China’s economic transition will be increased demand for management personnel, particularly those with a strong appreciation of managing in a market-based economy. Traditional Chinese management approaches have been primarily shaped by experience under a centrally planned economy. We argue this has led to a lack of understanding of market-oriented management approaches. As...
the purpose followed in this study was to investigate, and identify the educational needs of water users' association members. the research paradigm is quantitative and the study a descriptive applicatory one. statistical population included 1500 members of water users' associations in ramshir irrigation network of khuzestan province, of whom 150 members were selected through random s...
this study aimed at finding out if banks and insurance companies in nigeria use crm as a marketing strategy as well as whether these organizations have employed the same variables to achieve customer relationship management. relevant literature was reviewed and a model consisting of seventeen variables was conceptualized and tested by means of empirical data collected through a questionnaire su...
services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...
In this paper, we use a partial least square (PLS) optimization method as a prediction model to estimate the churn probabilities of customers and as a control model after configuring optimization objective and constraints with relative management costs of controllable variables. In our experiment, we observe that while the training and test data sets are dramatically different in terms of churn...
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