Introduction        Gāthic texts are a collection of religious songs of Zarothustra who lived about 1200 BC. Of the seventy two hāts (stanzas) of Yasna (one of the five chapters of Avesta), seventeen hāts belong to five Gāthas. These seventeen hāts have been classified into five categories based on their syllabic meter and the number of the song: 1) ahunavaiti, 2) ushtavaiti, 3)spanta.mainyu, ...

educational methods have always been one of the most important subjects for human societies. among iranian scientific and literary figures there are some, who have been closely involved with the process and the goal of educational ideas. thus, it is necessary that their ideas be taken into account by methodologists for educational and training systems. we will take a look at the opinions of far...

arabic and persian poems have numerous common points and poets of these two languages share the  same point in style, subject, structure and music of poetry. mahdi akhavan thaleth, famous iranian poet, and boland al-heidari, well-known iraqi poet,  are among poets who have many similarities in their works. as an example, there are some conceptual and verbal  similarities between qasedak and sae...

The article is devoted to the study of stylistic figures employed increase effectiveness social advertising. purpose was describe speech that are most often used when developing argumentation messages. material collected from various media banks on Internet by a continuous sampling method. We have analyzed environmental advertising posters, more than 4,000 units in total. Stylistic traditionall...

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