There is a large body of literature on the subject of organizational innovation, but little of this specifically addresses the fast moving consumer goods (FMCG) industry. In particular, none of the stage models presented in this literature adequately described the UK FMCG development processes witnessed by the researcher during his case-based Ph.D. study. This paper consequently addresses the q...

The categorisation of gender into femininity and masculinity is purely a social construct. Advertising institution which plays significant role in the promotion notions identities at symbolic level (Gilbert Taylor, 1991). purpose this study to understand manifestation contemporary Indian print advertisements popular Fast Moving Consumer Goods(FMCG). This uses theory visual semiotics for analysi...

The study examines customer attitudes towards fast moving consumer goods (FMCG) retail outlets based on engagement, loyalty programmes, satisfaction and repurchasing decisions. More specifically, this investigates the past, present, future trajectories of programmes in South Africa. This followed a descriptive quantitative research method. A non-probability sampling method was implemented using...

Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody’s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semiurban, urban slums and emerging rural segment. In coming years, with rapidly changing socio – economic landscape, bottom of pyramid will be the fastest growing consum...

Chocolate Co. is a global fast moving consumer goods (FMCG) player. Recent aggressive growth strategy through acquisitions and resulting integration efforts have historically shifted focus from organic growth. Now Chocolate Co. would like to develop an effective collaboration model to engage with its customers. Traditionally the relationships with the customers have been on a transactional basi...

Efficient Customer Response (ECR) provides the framework for achieving goals of top-line sales growth with cost containment along with adding tremendous value to customers. It has been seen as one of the next generation strategic moves and paradigm shifts in supply chain management (SCM). This research project involved designing responsive supply chains for fast moving consumer goods (FMCG) ind...

Scholars interested in investigating individual-level concerns relevant to organisational change programmes have reported the importance of employees’ psychological processes and characteristics in understanding their reactions and attitudes towards change. The study explored the moderating role of job embeddedness in the association between experiences of sources of job stress and cognitive re...