Experiential marketing provides customers an opportunity to engage and interact with brands, products, and services in sensory ways in today’s competitive markets. This research demonstrates how experiential marketing fits in with the current consumer behavior and attitudes through cell phone usage on Turkish consumers. In the research, the steps and elements of experiential marketing will be c...

This research is titled experiential marketing implementation in communication Of The Hallway Kosambi Bandung. purpose of this study to find out the application elements Experiential Marketing Modules (SEMs), such as sense, feel, think, act and relate. As well visitor experience strategies communications uses qualitative methods with a case approach. data collection techniques are interviews, o...

BACKGROUND The study aims at investigating the characteristics and the satisfaction determinants of the emerging patient profile. This profile appears to be more demanding and "empowered" compared to the ones traditionally conceived, asking for unconventional healthcare services and for a closer relationship with providers. METHODS Both qualitative (semi-structured interviews and focus groups...