This article elaborates the relational ontology in an ethnographic study. The aim is to seek construction of preschool practice and how children’s positions are constructed it. study based on understanding that ethnography sociology share idea society emerges through repeated relations. ontological thinking applied a micro-level analysis three episodes from Finnish preschool. We propose relatio...

Purpose – The purpose of this article is to examine the utilisation and application of reflexive ethnography as an interpretative methodology for researching knowledge practices within festival organisations. Design/methodology/approach – The ethnographic approach incorporates two methods of data collection in the research design; participant observation and indepth interviews. Findings – The r...

This article seeks to understand the viewpoint of cancer patients about the disease process and the therapeutic procedures that they experience. Cancer treatments provoke a series of physical and emotional consequences in patients. Thus, patients undergo a restructuring of life and establish mechanisms to "take care of themselves." The methodology used was an ethnographic approach through inter...

Since pervasive computing applications are mostly designed to enhance existing social situations, such applications should take account of the trust relationships within the situation in their design. In this paper we describe the ethnographic approach we used to explore how trust is formed and maintained within a farmers’ market, and how this understanding can be applied in the design of suppo...

Farmers’ markets are the source of a rich and pleasurable consumption experience. In this chapter, we report on our attempts to support and augment these experiences through the deployment of pervasive advertising. We describe the ethnographic approach we used to delineate the areas of enjoyment and pleasure, how narratives are weaved around and through the stalls and their products, and how tr...