The purpose of this study was to determine the effect social media marketing and electronic word mouth on purchasing decisions at Tokopedia, either partially or simultaneously Tokopedia. This uses associative method with a quantitative approach. Sampling 96 people. Techniques tools data collection is questionnaire questionnaire. Descriptive analysis technique used describe description responden...

Electronic word-of-mouth systems (EWOMS) facilitate electronic commerce tremendously. Although adequate consumption information supply is critical for these systems and to some extent for electronic commerce to succeed, there is a lack of investigations on information provision as current studies related to EWOMS mainly concentrate on the consequences of the deployment of the systems. We do not...

The consumer behavior of fashion products in online shops is becoming an exciting topic to be re-investigated, because the dynamics and volatility time-dependent industry. This study examines structural relationship model influence advertising variables, Electronic Word Mouth, brand awareness on Fashion Product Purchase Decisions with a quantitative approach through survey consumers Indonesia. ...

This study aims to determine how much influence WOM and E-WOM have on the decision visit Ampera 2 Tak Restaurant Bintaro Branch. type of research is descriptive with a quantitative approach multiple regression analysis methods. Data collection techniques by distributing questionnaires. The population in this were all consumers who visited Veteran Restaurant. At same time, sample amounted 100 re...

The research aims to analyze the effect of price, location, service quality, and electronic word mouth (e-WOM) on customer satisfaction mediated by purchasing decisions. sample criteria taken in this study were people Batam who frequently visited Merlin Hotel had intention recommend it other consumers. In using a model with 22 questions, number respondents for was 150 respondents. findings show...